
The Impact of Color Theory on Branding
In the world of branding, color is more than just a visual element; it’s a powerful tool that communicates a brand’s personality and values. The right color can evoke emotions, influence purchasing decisions, and make a brand unforgettable. In this article, we’ll explore the basics of color theory and how some of the most famous brands use color to establish their identities. We’ll also provide tips on how you can choose the best color for your brand.